That being said, here are some guidelines that I recommend:Īt least 50 photos that evoke positive reactionsĪt least 5 photos that evoke a negative reaction The more photos you can provide of different varieties, the better. Every photo that you’re drawn to says something about you and what you’re looking for: colors, shapes, outfits, moods, emotions and so on. Any photo that you feel drawn to is welcome, including but not limited to: people, nature, animals, quotes, objects, abstract art, paintings and so on. Include those! Do the photos need to be only of people? Sometimes the same image can evoke positive and negative reactions! Those are particularly interesting, because they reveal things about your tastes that you might not have considered before. “Hell no, I don’t want to be seen like that.” As before, it could be any combination of aspects about the photo. Photos that provoke a strong negative reaction. It could be the colors, pose, composition, setting, location, emotion or any combination of attributes “Yes, I want something like that.” Note that not all aspects of the photo might evoke that reaction. Photos that evoke a strong and immediate positive reaction in you. We’re not trying to recreate or imitate other people’s photos here, but trying to understand what elements of photos resonate with you. I’m looking for anything that inspires you in any way or evokes a strong emotion. What kinds of photos are appropriate for the mood board? As a photographer, I want to understand how you see your values. For someone else, it might be dancing in a park. For you, confidence might be about walking tall on a city street. For example, pick a brand value such as “confidence”. It helps us communicate concretely about what you want and don’t want in your images.ĭifferent people have very different ways they envision the same idea. What is a mood board? Why do we need one?Ī mood board, also called an inspiration board or a vision board, is a simple and powerful tool to help us get on the same page on your brand vision for your photos.
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